Coach Alex
- Captain of Team AG Coaching
- 11+ years of coaching experience
- Coached over 1000 clients worldwide
- Owns the 2 best looking dogs on the internet… (not self-proclaimed)
Lose 5-15 kg of Body Fat In 12 Weeks, Whilst Eating Dessert Every Night!
Losing body fat is hard. We make it easier, faster, more predictable… and tastier.
No sales calls - a coach texts you personally
- 17 Real Coaches, 1:1
- Replies within 24 hours
- 4,200+ Aussies coached
Coach Jazz Replies within 24h
Stop Starting Over Every Monday,
eating clean, cutting carbs, skipping dessert…and STILL not seeing the results you want!
It’s not that you’re lazy or lacking willpower. The problem is that most fat loss plans aren’t built for real life.
Along with my team of expert coaches, we’ve helped over 4,200 Aussies lose 5–15kg in their first 12 weeks, and keep it off, using a flexible system that fits your lifestyle.
No endless hours of cardio.
No cutting out your favourite foods.
No yo-yo dieting or blowing your progress on the weekend
Just a proven strategy that gives you structure without hating your life!
Why You Feel Like You’re Doing Everything Right… But Still Not Losing Fat
And What to Do Instead (That Actually Works)
Finally! A Fat Loss System Built for Real Life
Eat Real Food You Actually Enjoy
No cutting out dessert, snacks, or your favourite meals… because you won’t stick to that
Done-For-You Meal Plans
No guessing, overwhelm, or confusion, just follow the plan and get results
Simple Training Plans
No crazy HIIT routines or 2-hour workouts, just smart training that builds strength & supports fat loss
Flexible to Your Busy Schedule
Whether you work shifts, have kids, or have a busy job, this fits your life.
Expert Coaching Support
Your own coach who works with you 1-1, checks your progress, answers questions, and keeps you accountable… no AI robots or generic email responses from “support”
Sustainable, Long-Term Results
Lose the body fat for good! No quick fixes, no yo-yo dieting.
Here’s What Happens When You Apply
No waiting on a “we’ll be in touch.” Here’s what happens, and when.
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Day 0
You apply. Then we text you.
A short application about your goals, life, and food preferences. A real coach reads it and texts you back personally. They’ll send more info and ask questions if needed. No sales call. We just need to make sure we’re the right fit.
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Within 48-72 Hours of Sign-up
Everything gets custom-built, and you get stuck in!
Your coach builds 4 personalised meal plans and your training plan suited to your goals, likes, and schedule. You jump on a welcome call to walk through everything. Your first month is fully mapped, and you’re 100% confident in the plan.
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Every Week After
Check-ins, accountability & continued progress
Every week, your coach will review your progress, provide detailed feedback, and make adjustments to keep you moving forward. You also get 4 brand-new meal plans and a fresh training program every month, so you stay consistent without getting bored.
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Any Hour
Your coach’s number in your phone
Direct access to message your coach on WhatsApp for help or ask questions at any hour of the day. You’ll always get a response within 24 hours.
Is This Coaching Right for You?
This is for you if...
You want to drop 5+ kg and keep it off, without giving up your favourite foods- You’ve tried strict diets before and want something that actually lasts
- You’ve got a busy life, kids, work, shift work, and need a structure that fits
- You want an expert coach who personalises your plan and actually checks in with you
- You’re ready to lose fat, enjoy food, and stop starting over every Monday
This isn't for you if...
You’re looking for a quick detox, cleanse, or 5-day fast- You expect results without changing any of your habits
- You want to be left alone with a generic PDF or app
- You’re not coachable or willing to follow a plan
- You’re not ready to take responsibility or stay consistent
Thousands of members and counting
We help you look good naked
- Lost 11.5 Kg
- Lost 18 Kg
- Lost 25 Kg
- Lost 20 Kg
- Lost 8.3 Kg
- Lost 9 Kg
- Lost 10.9 Kg
- Lost 19.9 Kg
What You Get Inside AG Coaching
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4 Personalised Meal Plans Every Month
Tailored to your lifestyle, food preferences, and goals, no boring chicken & broccoli 5x a day
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Custom Training Plan Every Month
Built around your experience level, schedule, and goals, with simple but detailed video demonstrations of each exercise so you know you’re training with good technique
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Weekly 1:1 Check-Ins With Your Coach
Your coach reviews your progress, provides detailed feedback, and adjusts your plan so you don’t get stuck
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Direct Access to Your Coach
You’ll have their mobile number and can message them anytime. You’ll always get a response within 24 hours (often faster).
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Welcome Call
Once you sign up, your plan will be ready within 48–72 hours, and your coach will jump on a welcome call to answer any questions and make sure you feel fully supported from day one
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Done-for-You
You don’t need to track macros yourself, log every calorie, or build your own plans. We do that for you, based on your goals, lifestyle, and preferences. Just follow and get results!
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Delivered Inside the AG Coaching App
All your plans and progress in one place.
Example Meals
We eat tasty and simple meals to ensure ongoing progress without overwhelm.
Simple Burger & Chips
Simple Spag Bol
Bbq Chicken Pizza
Overnight Biscoff Weetbix
Pb & Berry
Smoothie
Blueberry Cheesecake overnight oats
Thousands of members and counting
Meet The Team Who’ll Be In Your Corner
Not an algorithm. Not a support inbox. A real (human) coach who follows the AG fat loss protocols, has a client cap, and your direct mobile number
Coach Brit
- 6+ years of coaching experience
- Coached over 800 women worldwide
- Female fat loss specialist
- Lover of all dogs, coffee, and chocolate!
Coach Kerry
- Sports Nutritionist
- Ultra Marathon Runner : 1st place win Cairns Ultra
- Sydney Marathon PB 3:20 (1st in age • category)
- Recreational run coach
- Mum of 2
Coach Jazz
- Qualified Personal Trainer
- Sports nutrition certified
- Specialises in female fat loss & sports nutrition
- Love to run, train, and… possibly a self-proclaimed comedian
Coach Dragan
- Bachelor of Science
- Physique & Lifestyle Coach
- 8+ Years of training experience
- Pretty much always be found at the beach
Coach Zach
- 8+ years coaching experience
- Strength systems international level 1,2 & 3
- 100s of transformations worldwide
- Can be found out surfing, in the gym or on a sneaky winery trip with the Mrs
Coach Jesse
- 4+ years of coaching experience
- Qualified Personal Trainer
- Fat Loss & Lifestyle Coach
- New Gyms & Steakhouse enthusiast
Coach Jim
- Nationally Recognised Nutritionist
- Certified Personal Trainer
- Physique & Lifestyle Coach
- 3+ Years of Coaching Experience
- Big Lakers and Bombers Fan
Coach Stef
- Physique & Lifestyle Coach
- Specialises in weight loss
- Full time online coach 3+ years
- Professional leg day procrastinator
Coach Brad
- 3+ years of coaching experience
- Fully qualified personal trainer
- Specialise in strength and fat loss
- New dad navigating the balance between diapers and deadlifts
Coach Tom
- Qualified Personal Trainer & Fat Loss Specialist
- Body Transformation Coach
- Lost 26kg and turned it into a career (I know the struggles)
- Usually found lifting, running around Sydney, or in a beer garden!
Coach Shane
- 6 years of coaching experience
- Qualified PT & Sports Nutrition Coach
- Body Transformation Specialist
- I have a scar on my head running from ear to ear, cool right?
Coach Alisha
- Nationally Recognised Nutritionist
- Certified Reverse Dieting Coach
- Specialises in Female Fat Loss
- Passionate about Improving Relationships with Food
- My go-to movie is always "How to Lose a Guy in 10 Days"
Coach Si
- 4+ Years Coaching Experience
- Fat Loss Specialist
- Bachelor of Science
- Football & Ice Cream Fanatic
Coach Matt
- 10+ years industry experience
- 5+ years coaching experience
- Specialises in fat loss, muscle building & hybrid training
- Part time runner, full time lifter, professional coffee drinker
Coach Tyler
- Qualified Personal Trainer
- 5+ Years Training Experience
- Physique and Fat Loss Coach
- Energy Drink Connoisseur
Coach Mel
- 7 Years experience as a Personal Trainer
- Certified Nutritionist
- Specialises in Female Fat Loss
- Passionate about helping busy mums
- Find me with the fam, training, or upside down at gymnastics 🤸
Coach Campbell
- 3+ Years Coaching Experience
- Qualified PT & Nutrition Coach
- Specialises In Fat Loss & Body Recomp
- I take watching the football too seriously… Go blues 🏉
We keep client numbers capped on purpose. Your coach has time for you
We Help You Look Good Naked
Verified ReviewDown from my 103 kg start weight and have been sitting between 78-80 kgs for the last 6 weeks or so. Still pushing hard at the gym and following what I have learnt in nutrition from you guys. I turn 50 at the end of the year and in the best shape I have been for a long time
- Scott
Verified ReviewThank you for the guidance man. It really has improved me and my lifestyle. Best thing l've done this year. Looking forward to the year ahead with this mindset
- Adnan
Verified ReviewI had an amazing experience with Alisha from the AG coaching team. From day one I felt supported and my goals were understood. When I started 12 weeks ago I was lost, confused and felt frustrated on my fitness journey, after 2 years of "starting again on Monday"
- Lydia
Verified ReviewI look and feel like a completely different person!!! I never would've expected these kind of results in just 12 weeks I've dropped to a size 10 from a size 12 All of my clothes are way to big now so I need to go shopping
- Madi
Verified ReviewScott is on track to hit close to his 20kg weight loss goal by the time we fly out Thursday morning— such an achievement! It's definitely been a journey. I'm down into the 61s now, which is fantastic. Most of my clothes either hang off me or don't fit at all-packing has definitely been a challenge
- Natahsa
Verified ReviewStarting with AG coaching was the best decision of my life, easy to talk to, simple to follow meal and workout plans, always available for advice or change to a plan Couldn't recommend Alex and the team any higher
- Sam
Verified ReviewThe program made it easy, it took all decisions out of our hands, all we had to do is stick to the plan. We as a couple needed to be educated in what we had done to get us as unhealthy as we were & what we needed to do to get to our goal of being & feeling healthy.
- Megan Doull
Verified ReviewThis has been a phenomenal challenge and I’m so excited and proud of the results from it and look forward to keeping the momentum going and making the most of all this extra energy I now have. Also knowing how much better an example I’m setting for my daughter is I think the biggest win overall. 30.3kg lost so far!
- Mitchell
Ready To Sign Up?
Losing body fat is hard. We make it easier, less time-consuming, more predictable… and tastier.
Hear what our clients think of AG Coaching
Frequently Asked Questions
You’ve got questions. We’ve got answers.
We try our best to accommodate medical conditions; however, some are out of our team's scope, and you might need to see a specialist. In your application process, we will inform you if we are the right fit or not.
No problem! We are firm believers of you need to love your training. If you have a current training routine that you love, we can do nutrition only coaching.
We do weekly check ins to make sure you are on the right track and supported. On check in days, you will receive a questionnaire to fill out with great detail. Once submitted, your coach will be in contact via WhatsApp in 24-48 hours with a video breakdown going through everything, answering any questions, and making adjustments when needed to keep you on track.
You will receive 4 x single day meal plans that will have breakfast, lunch, dinner, and snacks. These are personalised and built around your likes, dislikes, allergies, and lifestyle. You can alternate between these 4 meal plans however you’d like to, ie, follow option 1 for the first week and option 2 for the second week etc.
You’ll get 4 new meal plans every month as well!
No problem! Just communicate this with your coach, and they can swap it out for you at no extra cost.
Your coach will give you the tools to help navigate social events, date nights, catch ups, etc. The less you eat out, the easier it’ll be to see progress, but that doesn’t mean you need to live under a rock until you reach your goal.
Upon signing up, your first weeks payment will come out straight away, and your coach will have everything ready to go within 48–72 hours (yep, including weekends!)
We can secure a spot for you maximum of 2 weeks in advance. We have limited 1-1 coaching spots available, so we can’t hold spots for longer than that, as they fill up fast.
You can absolutely put in a request, and we will do our best to accommodate; however, we do choose the coach based on who we think will be the best fit and who has availability. As our coaches work 1:1 with clients, we have a set client limit for each coach.
We sure do! The core principles of fat loss — calorie deficit, resistance training, high protein intake, and consistency — don’t change during menopause.
Absolutely! Having your coach with you every step of the way will help a ton. They will always do their best to accommodate your shifts and take FIFO into consideration of what you have available.
Our meals in our database are family friendly; however, it’s 4 x single-day meal plans a month. So if your family wouldn’t like eating the same/similar meals night after night, you might need to make them separate foods or use our database to build your own meal plans or track your own foods into your calories yourself.
As much as we have a big variety of meals, your coaching is created for you specifically, not your family.
Gym memberships are preferred, however, we also accommodate home gyms that have a minimum of dumbbells and a bench.
We sure do! Upon application, we will go into further detail about where you're located, the foods you have available, and if it's something we can’t accommodate, we will let you know.
Unfortunately not. We believe the true value of getting results is in the accountability and consistency you’ll get from working 1:1 with your coach.
Yep! Results won’t happen overnight, and we need to make sure these new habits we’re building get solidified so you continue making progress well after the initial 12 weeks
We offer a maximum 4-week suspension within your 12-week contract if you have a legitimate reason for needing to pause. We cannot do ongoing pauses, as each coach has limited spaces
We do not offer trials as there is a significant amount of work that goes into setting you up, building your starting plans/program, and doing your welcome call
Our team works hard on getting your plans out to you as soon as they can, with a 48–72 hour turnaround.
A meal plan is an example of a single day of eating, usually with breakfast, lunch, dinner, and snacks tailored to your calorie and macronutrient requirements. These are personalised and built around your likes, dislikes, and schedule/lifestyle needs.
Everyone’s body is unique, and the pace at which weight loss occurs can vary based on a range of factors, such as your starting weight, overall goal, timeline, and the size of your calorie deficit.
When you join, your coach will work with you one-on-one to determine a realistic and personalised rate of weight loss. For most clients, a typical recommended rate is around 0.5% to 1% of their body weight per week.
Yes, we do offer meal plans for couples! In your coaching application, please let us know who your partner is. If you are both approved, your coaches will work together to align your meal plans to make grocery shopping and meal prep more convenient.
While the meals can be similar, portion sizes and specific calories may vary to reflect each person’s targets.
We always strive to make our meal plans as budget-friendly as possible. When creating your plan, we take into account the cost of ingredients and do our best to keep things affordable. This is why we recommend following 1 meal plan per week, as it will keep your costs down significantly.
110% personalised! We take into consideration your day-to-day lifestyle, favourite foods, dislikes, and allergies. If you don’t like a meal, simply tell your coach and they’ll swap it for you asap, no extra cost.
Unfortunately, our coaching isn’t suitable for people who take weight-loss medication or have had weight-loss surgery. Due to the complex nature of these, we believe that they require close monitoring and support from experts in the field.
Unfortunately, we do not accommodate Coeliacs. Due to the complex nature of this nutritional requirement, we believe they require support from experts who specialise in this area.
Unfortunately, our services are not suitable for individuals currently experiencing an eating disorder. These conditions are complex and require specialised care and ongoing support from professionals who are specifically trained in this area.
Please contact your coach to put in your cancellation, and we will advise you on the cancellation requirements.
Unfortunately, you cannot cancel before completing the 12-week commitment.
We offer a direct debit of weekly, fortnightly, or monthly payments. You can also pay the full 12 weeks upfront.